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Daltile

 
 

We worked with Daltile to rebrand and relaunch their four flooring and tile brands. Although we were initially only tasked with identity work (Daltile already had a digital AOR), they asked us to reimagine the brands' consumer facing websites. Only one caveat - the request came on a Thursday and the work had to be presented the following Monday. That weekend, a junior designer and myself created multiple concepts and high-fidelity prototypes for each brand, reimagining their landing pages, product overview and detail pages. The work was received with an overwhelmingly positive response, and it set the foundation for a longer-term direction.

 

— Creative Direction, Design, UX
— Wray Ward, 2014

w/— Elaine Borgemier, Melissa Hartkopf, John Manning, Chris Workman, David Adams

 
 
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