Strategy, Creative Direction, Design, UX
Wray Ward – 2016
We worked with Gast to reimagine every aspect of their digital platform, from UX strategy to content creation and visual design language. A modular design approach allowed us to quickly establish a consistent design language across all sections and content. By developing a component library, we were able to easily switch out content pieces and functionality to meet different page requirements. This approach allowed us to quickly move from wireframes to a working prototype.
In addition to streamlining the product section hierarchy and information architecture, we reduced overall clicks by half regardless of the device used. We also created a product finder that allowed users to search by specific product attributes and end use. The result is an incredibly flexible and visually engaging digital platform that allows users to quickly and easily find specific products, support and application information.