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Jaws of Life

I led a small team to create an industry-leading digital platform for a Jaws of Life, a manufacturer of rescue products. Driven by data, we worked closely with our client through a series of UX workshops to identify specific goals, user pain-points and opportunities to stand out in their industry. We focused our primary efforts on streamlining userflows, reducing overall clicks and time spent searching for products by half. We also developed a robust editorial platform and created multi-channel content to engage audiences. A fresh new visual design direction and bold, new photography further ensures that Jaws of Life stands out among their competition.

My Role: Creative Direction, UX, Design

 

Jaws of Life

Strategy, Creative Direction, UX
Wray Ward – 2017

I led a small team to create an industry-leading digital platform for a Jaws of Life, a manufacturer of rescue products. Driven by data, we worked closely with our client through a series of UX workshops to identify specific goals, user pain-points and opportunities to stand out in their industry. We focused our primary efforts on streamlining user-flows, reducing overall clicks and time spent searching for products by half. We also developed a robust editorial platform and created multi-channel content to engage audiences. A fresh new visual design direction and bold, new photography further ensures that Jaws of Life stands out among their competition.

 
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