Levolor Blinds & Shades
Strategy, Creative Direction, Design, UX
Wray Ward – 2017
Having made minimal product innovation and marketing investment in recent years, Levolor tasked us with reimagining and reintroducing the brand to a new generation of homeowners with an emotionally driven integrated campaign. In addition to the campaign idea, my team also worked on a comprehensive transformation of Levolor's digital ecosystem across all touch-points, including their e-commerce platform, digital customer journey, landing page strategy, and social media channels.