Strategy, Creative Direction, Design, UX
Wray Ward – 2018
Having increased consumer awareness about skylights, VELUX wanted to reach customers who were considering skylights for their homes and answer their most frequently asked questions. To drive this initiative, we created an integrated campaign and a robust digital platform, designed specifically to inform, engage and inspire consumer audiences. We based the site experience around the customer purchase journey, educating users about the benefits and features of skylights, while providing inspiration along the way. As a first touch-point, we created an interactive Product Advisor to provide product recommendations and connect them to a VELUX certified installer. An atomic design approach allowed us to quickly move from sketches and wireframes to high-fidelity prototypes within weeks.