Creative Direction, Design
Wray Ward – 2015
WIX, a leading manufacturer of automotive filters, had not updated their primary website in over seven years. Working under an incredibly tight deadline I led a small team of strategists and designers to reimagine their entire digital platform, from audience personalization and user-experience strategy to evergreen content creation and visual design direction. In just under one month, we created a long-term vision, a comprehensive digital style guide, over 200 design comps and multiple high-fidelity prototypes to bring our vision to life.